Introduction to the Creative Economy MA courses
About
Our Creative Economy is a rapidly growing sector of the world economy. More and more countries place the creative industries at the heart of their economic development. This masters programme will provide students with the opportunity to explore, experience and overcome the challenges to realising value within our creative economy.
How to successfully combine the incompatible
The evidence that our creative economy thrives on contradiction, tension, paradox and opposition is all around us. Creativity is about the generation of new ideas and therefore independent thought, yet many creative industries depend upon the latest fashion or being in tune with mainstream trends.
Success comes from harnessing the power of these tensions. The courses on this programme demonstrate how many 'creatives' can produce work that ignores market forces while aspiring to the careers of the designers, pop-stars, film-makers and architects who are amongst the most successful people in our society.
The perfect launch pad for a career in the Creative Economy
The Creative Economy requires team work
Creativity is celebrated as an individual phenomenon but it depends upon teamwork and the dynamic interaction of people with different skills and experience.
A beautifully designed car is the product of the many not the few – creativity on its own is not enough to achieve value.
Bringing together interdisciplinary and specialist activities
The overarching aim of this programme is to explore and manage these contradictions and tensions and optimise collaboration between different disciplines within the creative industries. The courses respond to the need for both interdisciplinary and specialist study. Partly a response to government promotion of the role of the Creative Industries, it has also been stimulated by the need to bring business and creative skills closer to each other in the marketplace.